Program Overview

The Mercedes-Benz Certified Digital Program connects you with the leading names in automotive digital marketing. The program gives dealers the choice of market-leading digital solutions, along with industry-leading support, content development, and unbiased performance improvement recommendations from a Mercedes-Benz Digital Consultant.


For most online shoppers, their first experience with your dealership and your brand is your dealership website. Each certified website provider will present your website with a brand-compliant look and feel, with the flexibility to customize your online presence with different templated designs. The websites seamlessly integrate Mercedes-Benz passenger cars, Mercedes-Benz Vans, and smart-branded content and creative into one single website experience.

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Digital Advertising

Get your dealership website noticed through search and display advertising. The Mercedes-Benz Certified Digital Program offers dealers a selection of industry-leading digital advertising providers who will be able to develop optimized and effective strategies to increase your digital presence and drive more traffic to your dealership website. All certified providers are well-versed in Mercedes-Benz Brand Compliance Standards and have dedicated account managers to help develop campaigns that coordinate with your dealership needs.

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Digital Retailing

Think of Digital Retail technology as an online storefront that allows the customer to complete as much of the buying process as they want from wherever they are. The tool can also be used in-store to empower your sales people in their conversations with customers and provide additional transparency and trust.

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Courtesy Vehicle Program

The tools available to your dealership offer best-in-class solutions to optimize your Courtesy Vehicle Fleet. Through managing your Courtesy Vehicle Fleet information, each industry-leading provider can assist in the growth of your dealership; both in employee satisfaction and your bottom line.

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After-Sales Technology

Within after-sales technology, there are a multitude of tools to help dealerships become more efficient while enhancing the customer experience within their service bays. It is an enhancement to the technology foundation created by Digital Service Drive, providing dealers with more vendor choices, competitive pricing, meaningful integrations, and increased data and reporting. The initial technology solutions available include Online Service Scheduler, Service Lane Tablet, Multi-Point Inspection, Multi-Channel Communications, and Online Bill Pay.

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