Digital Advertising Program

Digital Advertising Program

While researching a vehicle purchase, nearly 80% of customers are using a search engine. Now more than ever, it is essential for a dealership to incorporate digital advertising in their overall marketing strategy. Search Engine Marketing (SEM), display, social, and video advertising, are all ways to attract more shoppers to your dealership website.

The Mercedes-Benz Digital Certified Program includes several digital advertising providers to help manage and strategize your digital marketing efforts. Each provider includes a dedicated account manager, who is able to develop a recommended strategy that aligns with Tier I and Tier II for maximum efficiencies on a Tier III level.

Select a Provider

Adpearance

Adpearance is the sales-obsessed digital marketing company focused on helping Mercedes-Benz dealers sell more cars. Improve your digital advertising performance with exceptional execution and exclusive inventory ad technologies focused on low-funnel searches. Drive organic traffic with strong SEO. And convert more leads to sales with Foureyes® sales intelligence.

Generate bottom-line results with Adpearance, the certified digital marketing program partner with best-in-class technology and customer service.

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Dealer.com

Dealer.com Advertising delivers the strength and resources necessary to reach and influence every Mercedes-Benz shopper, everywhere online. We deliver a proven portfolio that covers every major ad channel, and we power every campaign with the industry’s broadest digital reach, deepest data targeting, total website integration and comprehensive strategic support resources.

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DealerFire

Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services. Each piece of content and every PPC campaign is controlled by an individual to make sure that it is unique and makes sense for your specific dealership. We employ the latest industry tools to ensure that you get the most out of each product. You know, #technologyandstuff.

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Dealer Inspire

Search is in our DNA. Founded by three SEM nerds in 2011, we now beta test at the forefront of paid and organic strategy with Google (ever heard of em?). We believe in custom content and campaigns that make shopping easier, so we hired a lot of smart humans and engineered an artificially-intelligent program (Fuel℠) that syncs your inventory to ads. It is neato!

Adding the backend components of the True ROI dashboard, inventory analytics and customer intelligence module, dealers will have everything they need to handle leads better and measure results in a way they never could have before.

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DealerOn

DealerOn is focused on conversion optimization, including continuous testing of ad copy, model landing pages, and keyword / bid strategies to allow for high conversion rates and low cost-per-opportunity. DealerOn also focuses on dynamic inventory ads to tailor your budget to your inventory, data-driven strategy for your marker and brand, and boutique-level customer service to allow white-glove service to you all the time.

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Dealer Teamwork

Dealer Teamwork created a patented marketing platform to help dealers in the creation and delivery of accurate, current, and relevant advertising: The MPOP® - a Merchandising, Optimization, and Personalization Platform.

The unique platform adds transactional data (vehicle prices, lease prices, loan payments, vehicle incentives, interest rates, and vehicle savings) in near real-time. The transactional data is published to responsive landing pages optimized to rank organically. The pages are designed for conversions and full analytics and phone tracking. The marketing solution drives high quality, in-market traffic, and creates more sales and service opportunities to help dealers grow their business.

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PureCars

Get more, every day, with PureCars. PureCars is dedicated to delivering more for Mercedes-Benz Dealers. More clicks, leads, calls and visits, every day. The PureCars Platform is the first and only industry-specific, proprietary platform to give dealers everything in one place -- including full funnel, integrated digital advertising across all major channels for new, pre-owned and fixed ops, VIN-level attribution, inventory & market insights, and opportunities -- giving Mercedes-Benz dealers everything they need to move more metal and achieve a higher ROI.

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