Digital Retailing Program

Digital Retailing Program

Digital Retail software provides enhancements to a dealer website, combining already existing features into a “checkout-like” experience to guide the customer towards a purchase. Think of Digital Retail technology as an online storefront that allows the customer to complete as much of the buying process as they want from wherever they are. The tool can also be used in-store to empower your sales people in their conversations with customers and provide additional transparency and trust.

Implementation of Digital Retail technology requires commitment from the dealership management, but successfully implementing the tool can have a powerful impact on the customer experience at your store. When a dealership uses the tool to its full capabilities, it can help with employee recruitment and retention, streamlined operations, and higher gross margins.

Each vendor will facilitate the on-boarding of a new dealer with support as needed from MBUSA and your Mercedes-Benz Digital Consultant. Once you’ve made a provider and package selection, your Mercedes-Benz Digital Consultant will contact you to discuss product and service activations.

Select a Provider


CarNow is the market leader in tailored digital solutions built to help dealers sell more cars. Transforming the way dealers communicate and transact with customers, real-time.

  • Powered to connect, transact, & assist through real-time conversations
  • Engineered to customize and tailor solutions to meet transactional goals
  • Designed to elevate sales & profitability for every department from front to back


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Cox Digital Retailing delivers the ultimate virtual showroom experience, creating an uninterrupted and transparent path to purchase. Available across websites, Autotrader, and Kelley Blue Book, Cox Digital Retailing gives your prospective buyers a seamless online shopping process and powerful transaction model regardless of their digital journey.

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Dealer Inspire

Built on unprecedented technologies and industry-leading design, the Dealer Inspire connected platform is built to future-proof dealerships by powering faster, easier, and more confident car shopping journeys, from search to signature.

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Whether researching vehicles or structuring their deal, DealerSocket’s technology seamlessly connects a car buyer’s online activities to your showroom process for a true omnichannel buying experience.

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Turn the complex car sale into an easy digital transaction that buyers love. Simple, seamless, and native, Modal technology increases your sales and profits with a complete end-to-end online shopping experience. Our transparent design feels like part of your own web pages and builds buyer trust. Transacted sales include real-time financing, documents, up-sells, trade-ins, and more. Enhance your existing website and store, empower your sales team, and automate your finance process with Modal.

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Sell cars while you sleep, with MotoCommerceTM.

MotoCommerce is an integrated digital retail platform that creates a seamless purchase journey that’s cohesive across online and offline channels, allowing your dealership to stay open 24/7/365.

MotoCommerce is proven to boost CSI, deliver higher conversion rates and increase F&I sales. Built based on extensive behavioural data, every stage of the MotoCommerce car-buying journey is optimized to ensure maximum profit per deal.

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At Roadster, our mission is to make the process of car buying and selling better for everyone involved. We do it by offering omnichannel commerce solutions for today’s modern dealership, which deliver the same seamless and streamlined shopping experience as customers switch between your site and your store. Roadster dramatically improves dealership customer satisfaction scores, while significantly reducing sales costs. From inventory merchandising, to financing/leasing, incentives, trade-ins, service plans and accessories - Roadster delivers near penny perfect deals in a beautifully designed interface that customers and employees will love.

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