Dealer Inspire

Technologies for the Innovative Dealer

Dealer Inspire (DI) is a dealer website platform rooted in challenging the norm. DI was created in 2012 to fill the need for a fully responsive, fully customizable dealer website solution with a modern design. In just a few short years, our work has disrupted the automotive website landscape and has become the choice of progressive dealerships looking to optimize their digital marketing efforts. DI has been nominated for the DSES Best Idea Award, and in 2014 and 2015 earned the AWA Pinnacle Platform Award for the best automotive website platform.

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Built-In Wordpress

Dealer Inspire is built on top of Wordpress, the most powerful, agile , and easy-to-use Content Management System on the web. Twenty-two percent of all new websites are using Wordpress for a reason — this open-source system is constantly evolving with new functionality, search engines favor its easily indexable pages, and your team can jump in and start using your new site right away without learning any complicated tools.

Responsive Design

Your customers are now mobile — shopping on phones and tablets as much as desktops — so your website needs to be fully-optimized on all devices. Our responsive website design adapts beautifully to each of these different device types, providing a clean, complete experience to all visitors.

Dynamic Instant Site Search with Knowledge Graph

Our new homepage site search goes from 0 to 60 faster than any other platform out there. Once users type a single letter, our site search intelligently displays a dynamic knowledge graph with relevant VDPs, inventory feeds, and pages, instantly giving visitors what they came for, and leading them towards conversions. (available in Executive Package)

Dynamic OEM Lease and Finance Payments

Your Dealer Inspire website constantly updates to display the latest lease offers from your manufacturer, so you don’t have to. OEM lease specials and their monthly finance payments will automatically populate into feeds that can be conveniently filtered by customers for an enticing shopping experience. (available in Elite Package)


Like any good salesman, Dealer Inspire remembers information about customers, recognizes what they want, and then creates a personalized experience to make sure each visitor finds what they’re looking for right away. Based on over 30 different personalization factors — including location, interest, and browser history — Dealer Inspire tailors its sales approach to the individual. (available in Executive Package)


The geo-fencing module, which also comes standard with every Dealer Inspire website, allows you to target customers in specific areas — including your competitor's showroom floor — with customized messaging, offers, and conquest campaigns. Appeal to new customers with pin-pointed, personalized accuracy and gain market share. (available in Executive Package)

True ROI Dashboard

The TrueROI Dashboard is the heart of Dealer Inspire's reporting system. By combining sales data with marketing analytics our platform is able to attribute sales to each marketing strategy, providing a true ROI on all of your marketing efforts. The TrueROI Dashboard breaks down conversions by paid, organic, direct, and calls — detailing exactly what the return on investment is for each. (available in Executive Package)

Learn more about Client Services:

Save Vehicle Module

Dealer Inspire enables visitors to create a wishlist of vehicles they’re interested in, making their shopping experience easier while generating leads for your team. Accounts can be instantly created with email addresses or through social media platforms, connecting you with customers who will be floored when you’re able to offer them exactly what they’ve been looking for. (available in Executive Package)

Advanced SEO

Dealer Inspire comes fully optimized for search engines, with advanced meta, schema microdata, and flawless internal link structure before your site even launches. It would be a shame if the best looking and performing platform couldn’t be found, so our team optimizes every page with painstaking detail to send your dealership towards the top of the search results.

Return Visitor Notification

Customers who come back to your website for another look are primed to buy, so Dealer Inspire automatically notifies you of their return — providing you with their contact information, the specific models they’ve been looking at, the number of days they’ve been in market, and many other details that put you in position to make a sale. (available in Executive Package)

Page Builder with Inventory and Forms

Our Page Builder enables beginners to create the kind of fully customizable pages that would take extensive HTML coding experience on other platforms. Choose from a simple menu to build pages that pull in highly-specific inventory feeds and field forms to bring your customers a dynamic user experience that leads to conversions.

Smart Credit Application

Online credit applications can be one of the most effective lead generators for dealers — when they’re filled out — but the vast majority of customers are too wary to give over financial information online, and don’t submit. We’ve created a Smart Credit Application that only asks for simple contact information before more personal details, capturing the lead upfront and putting your team in touch with customers who will be happy to come in for face-to-face financing.

Inventory Analytics

Dynamic algorithms based on factors such as VDP views and days on lot monitor every vehicle in your inventory to show you which cars are hot, and which need your attention. Price your stock based on advanced analytics and watch your profit margins rise. (available in Executive Package)

Dataium/Polk Data Integration

The more you know about your visitors, the easier it is to turn them into customers. By partnering with Dataium — the largest aggregator of automotive consumer behavior — as well as integrating Polk Data, our platform pulls in valuable information from across the web about your individual visitors. Dataium predicts which visitors are most likely to buy, and lets your start the conversation already knowing what they want, including what vehicles they have been shopping for elsewhere and at what price points. (available in Executive Package)